All right. Here’s a cautionary tale of a man who shall remain nameless (name starts with C and ends with an N, last name Haas) systematically destroyed a blog and in turn made one of the crucial blunders in Web 2.0 marketing.

And that blunder is…

…failing to maintain relationships.

Here is how I systematically destroyed my previous blog.

#1 No RSS feed

How dumb is that? A simple RSS feed on a blog allows people to get notified when you post new items. And the beauty of an RSS feed is that it allows people to subscribe and unsubscribe at will. So, your readers are more empowered.

#2 Posted erratically

When I did post, I posted erratically. So, not only am I not posting, but when I do it’s once a month and then maybe a couple of posts now and again. Nothing says I don’t value you like posting whenever you feel like it or not at all. And then topping that off by being all over the place.

#3 Stopped posting

In all fairness, I was moving on to a different business venture that the blog was not associated with. But nothing ruins readership like not posting.

#4 Promotion? What promotion?

What did I do to promote the blog I never posted to and when I did, it was erratic? Nada. Zip.

So, how I systematically destroyed a blog. Erratic posts to no posts with no promotion and no way to let people know when it was updates (which it never was).

Welcome to my world, partners! That’s the way a blog ends, a blog ends. Not with a bang but a whimper.

Any questions?

Of course, I don’t intend to do that to this blog. The secret to marketing (and maybe the secret to life) is learning from your mistakes and not repeating them.

Tune into my next post as I go into the #1 mistake most people use when using MySpace to market their business (and 9 times out of 10 will get their MySpace accounts deleted!). If fact, it is so crucial, I just might turn it into a teleseminar and post the audio right here on this blog.

Success to you,

Carlon

www.BraveNewMarketing.com

Topics: Marketing Archive |

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