A Cross-Selling Nightmare
The other week, I went to a grocery store (name withheld to protect the innocent) to buy 2 things:
1. Paper towels
2. A can of cooking spray
When I went to the counter to pay, the cashier asked me, “Would you like some ice with that/”
“Ice?” I replied.
The cashier looked a little dumbstruck and nothing further was said.
This, my dear blog readers, was perhaps the worst attempt at cross-selling I’ve ever seen.
Cross-selling is something I encourage everyone to do, but remember the key to cross-selling is offering a complimentary item.
For example, if I am buying beer, then it would be quite proper to ask me if I wanted ice. But cooking spray, paper towels, and…
… ice?
If someone out there can find the connection, I’d be willing to entertain your theories.
Remember if you are going to cross-sell…
…make sure the items cross-sold are related and seem like a logical compliment of one another.
Your bottom line will thank you.
To your success,
Carlon Haas
