When you’re out and about this weekend, keep your “marketing eyes” open.
You’d be surprised at all the things you can learn just by watching what companies do to try to get you to buy from them.
One of my biggest marketing epiphanies came once when I was getting gas. And when I was done getting gas and about to get my receipt, what did it say?
“Would you like a car wash today?”
I thought, well…my car could use washing. And almost instinctively I pushed YES and agreed to fork over $5 on a car wash.
It is, in my opinion, one of the best up-sells I’ve ever seen. It reminded me of a need (my car was dirty), and it prompted me AFTER I committed to buying (what’s another $5 after spending nearly $30?). Perfect timing.
Tune in tomorrow, and I’ll tell you about how a truly terrible attempt at upselling…
…and how you can avoid it.
Looking out for your next big breakthrough,
Carlon Haas
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Posted: January 28th, 2006
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A lot of people who call me are confused about the difference between Google’s AdWords and AdSense programs. So, I thought I’d give you a quick lessons on the differences.
AdWords is an advertising program where you bid on keywords and write ads that appear on Google when people type in those keywords. When someone clicks on your ad, you pay Google however much you bid on the keyword.
AdSense is a program that lets Google put AdWord ads directly on your web site. When someone clicks on the ad on your site, you make money.
As a rule of thumb, AdSense is a good idea if you have a content site (meaning you aren’t selling anything). It lets you make money from your site.
But putting them on your business site is a bad idea. Here’s why:
By putting AdSense ads on your site, you would be basically become a billboard for your competitors.
Imagine Home Depot putting up a large billboard in front of its stores advertising for Lowe’s.
That’s what a site owner is doing when they put AdSense ads on their site.
So, remember: if you have a content site, AdSense is a good way to earn a little extra money. But if you’re selling something, forget AdSense…
…but by all means use AdWords. It’s a great way to get traffic to your site…in a hurry.
Have a great weekend,
Carlon Haas
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Posted: January 20th, 2006
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